Marketing Foundations I
What is Course Rigor?
Course Rigor describes how challenging this course will be for your student.
- Foundational: Strengthens foundational skills with extra support.
- Standard: Grade-level instruction to stay on track.
- Advanced: In-depth learning for students ready for more challenge.
Credit: .5
Term:
Subject Type:
Prerequisite(s):
Step into the dynamic world of marketing and discover how strategy, service, and ethics come together to drive business success. This one-semester course introduces students to the foundations of marketing, including business ownership, market research, customer service, and the economic principles that guide decision-making.
In this course, students will learn:
- Marketing Principles
- Marketing in Business
- Ethics in Marketing
- Research Analysis
Students explore how marketing influences consumers and supports business goals, while also considering the importance of honesty, accountability, and responsible communication. By the end of the course, students will be equipped to think critically, plan effectively, and approach marketing as both a creative discipline and a practical career path.
Enroll in ICA
With year-round start dates, you can enroll in ICA anytime. Begin your enrollment online or talk with an advisor for personal assistance.
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