Marketing Foundations II
What is Course Rigor?
Course Rigor describes how challenging this course will be for your student.
- Foundational: Strengthens foundational skills with extra support.
- Standard: Grade-level instruction to stay on track.
- Advanced: In-depth learning for students ready for more challenge.
Credit: .5
Term:
Subject Type:
Prerequisite(s): Marketing Foundations I
Deepen your understanding of marketing by exploring how strategy, creativity, and ethics drive business success. This one-semester course builds on core marketing principles with real-world applications in product development, branding, promotion, and sales.
In this course, students will learn:
- Branding & Advertising
- Product Development
- Pricing & Distribution
- Marketing Ethics
Students apply marketing concepts through practical projects that emphasize clear communication, responsible messaging, and customer value. Whether preparing for a future in business or simply building strong professional skills, this course equips students to approach marketing with both confidence and integrity.
Enroll in ICA
With year-round start dates, you can enroll in ICA anytime. Begin your enrollment online or talk with an advisor for personal assistance.
Already enrolled? To assign courses go to your parent dashboard.