Principles of Business, Marketing, and Finance II

Grades 9-12
Course Rigor: Course Rigor

Credit: .5

Term: 1 Semester

Subject Type: Elective

Prerequisite(s): Principles of Business, Marketing, and Finance I

Dual Credit Eligible

Explore how businesses attract customers, manage money, and build successful careers. This one-semester elective course introduces students to core concepts in marketing strategy, financial literacy, and workplace readiness.

In this course, students will learn:

  • Marketing & Segmentation Strategies
  • The Marketing Mix
  • Personal & Business Finance
  • Career & Employment Skills

Students examine how businesses identify target markets, manage resources, and make financial decisions. Through real-world applications and practical scenarios, learners gain foundational knowledge in budgeting, financial management, and professional skills needed for success in today’s business environment.

*This course may be eligible for dual credit course swap. Contact your educational coordinator for details.

Course Overview
  • Unit 1: Marketing
  • Unit 2: Market Segmentation
  • Unit 3: The Marketing Mix
  • Unit 4: Principles of Money
  • Unit 5: Basic Financial Management
  • Unit 6: Business Finance
  • Unit 7: Employment Skills in Business Center
  • Unit 8: Business Careers
Supply List
Scope & Sequence
Graduation Requirements

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